Western Michigan Incremental Sales Growth Pilot
A 90-Day Local Content, Digital Demand Generation, and Showroom Growth System
A fully managed AscendSync system designed to create consistent local visibility, engage qualified buyers, increase measurable showroom opportunities, and support incremental sales growth—without replacing the marketing already working in Western Michigan.
Grand Rapids, Michigan
Total Investment: $10,000 / month | Recommended 3-Month Pilot
Strengthen What Already Works
Ascend Sync adds a connected local growth system around a foundation that already works.
Western Michigan already has an established showroom, strong local market awareness, event marketing, billboards, Facebook activity, local television, and targeted streaming/Connected TV. AscendSync does not replace that foundation. It adds a coordinated local digital growth system around it.
Existing Michigan Media
TV • CTV • Billboards • Facebook • Events
AscendSync Growth System
Content • Distribution • Website • Retargeting • CRM • Tracking
More Connected Buyer Journey
Qualified engagement • showroom traffic • sales visibility
"I think we need to get a better local social media presence."
— Mike "Spanky" Peters, General Manager, MasterSpas Western Michigan
The 90-Day Business Case
Pilot Duration
3 Months
Monthly Investment
$10,000
Total Pilot Investment
$30,000
Primary Objective
Generate incremental showroom traffic and sales opportunities
Working Business Objective
Test whether the system can support approximately 3 to 8 additional sales per month (swim spas vs hot tubs)
Working Sales-Volume Objective
Approximately $100,000+ in additional monthly sales volume
Reporting Cadence
Monthly review + 75-day planning checkpoint + 90-day decision review
These are planning objectives, not guarantees. Performance will be evaluated using qualified engagement, inquiries, showroom traffic, appointments, close rate, sales outcomes, and overall cost efficiency.
"The question is, does it add to us? … Unless our volume goes up."
— Alex Childers, Director of Retail Operations
Michigan-Only Visibility From Lead to Sale
Illustrative Western Michigan Campaign Dashboard
Campaigns
Website Visits
Leads / Calls / Messages
Appointments
Showroom Visits
Sales Opportunities
Closed Sales
What Gets Tracked
- Lead source and walk-in stated source
- Website and landing-page engagement
- Calls, messages, forms, and appointments
- Showroom traffic
- Sales opportunities and closed sales
- Close rate
- Cost per lead / opportunity where measurable
- Monthly traffic and sales trends
One System. One Local View.
Mike and the Western Michigan team receive access to a dedicated Michigan reporting view showing how the full AscendSync system is performing—from campaign activity and website engagement to leads, showroom visits, follow-up, and sales outcomes.
Selected existing advertising data—TV, CTV, billboard, WRK Facebook, events, and other sources—can be incorporated where useful to provide a more complete management view.
"Views are cool, but if they don't get in the store, I don't have a chance to sell them anything."
— Alex Childers, Director of Retail Operations
High-consideration buyers often see several messages before purchasing. The goal is not to oversimplify the buying journey or claim credit for every sale—it is to consistently capture available source data and connect marketing activity to showroom opportunities and sales outcomes over time.
One Connected Local Growth System — What's Included
$10,000 per month | Recommended 90-Day Pilot | All-in — no itemized add-ons
1 — Local Content Engine
8 original videos/month filmed on-site in Michigan. Professional editing, platform formatting (portrait, widescreen, square), publishing, and a growing reusable asset library. AscendSync handles all production — Michigan team never needs to arrange filming.
2 — Local Social Presence and Page Management
Dedicated Western Michigan Facebook and Instagram — created, branded, managed, and grown. Fresh local content, promotions, events, customer stories, staff, and showroom proof published consistently. Comments and direct messages monitored and routed.
3 — Paid Distribution and Campaign Management
Active campaigns across Google, YouTube, Facebook, Instagram, and TikTok. Monthly strategy, audience targeting, budget management, creative rotation, calls to action, and ongoing optimization — all managed by AscendSync.
4 — Local Website and Conversion Paths
Western Michigan website and landing-page experience optimized for local buyers — showroom info, promotions, inventory, appointments, directions, and lead capture. Keeps buyers in a Michigan-specific journey from first click to showroom visit.
5 — Retargeting and Buyer Nurture
Eligible website visitors and engaged audiences followed up with relevant messaging across Google/YouTube and Facebook/Instagram — subject to platform rules, consent, and audience thresholds.
6 — CRM, Lead Routing, Walk-In Tracking, and Reporting
Every lead captured, routed to Michigan staff, and tracked. Walk-in source data collected. Sales opportunities, close rate, and monthly trends reported. Michigan team gets a dedicated dashboard from campaign activity through to closed sales.
The objective is not simply more views, posts, or ads. It is one connected system — from the first impression to the showroom floor — with full visibility into what is driving results.
Local Content That Makes Michigan Recognizable
Two original videos per week. Produced on-site in Michigan. Every month.
8
Original video concepts per month
16–24
Formatted video assets per month (portrait, widescreen, square)
96
Original videos per year
What Gets Captured
- Local showroom, local people, promotions, events, inventory, wet tests, customer stories, and Michigan seasonality
- Proven Factory Direct educational content used where it improves buyer education
- All filming, editing, formatting, and publishing handled by AscendSync — Michigan team never needs to arrange production
"I don't want to run the same ad… if it's stale to me, it's stale to the customer."
— Mike "Spanky" Peters, General Manager, MasterSpas Western Michigan
An Active Local Facebook + Instagram Presence
A durable local proof layer that strengthens existing paid advertising.
Paid Campaign
Local Facebook / Instagram Page
Local Content + Social Proof
Website / Message / Call / Showroom Visit
What AscendSync Manages
- Dedicated Western Michigan Facebook and Instagram presence
- Fresh showroom and product content published consistently
- Local promotions, events, customer stories, staff, and showroom proof
- Comments, direct messages, and Michigan inquiries monitored and routed
- Consistent branding and coordination with Google Business Profile
How It Connects
- Direct connection to local landing pages, calls, messages, lead capture, and CRM
- Paid campaigns connected to a recognizable, active local page
- Builds a durable local audience and social asset over time
- Complements—not replaces—WRK Facebook advertising
Michigan staff retain access to publish supplemental content, photos, Stories, and time-sensitive updates. AscendSync remains responsible for strategy, professional content, distribution, advertising, optimization, and reporting.
The Local Website Is the Conversion and Retargeting Bridge
Digital Discovery
YouTube • Facebook • Instagram • Google • Other digital campaigns
Western Michigan Website / Landing Page
Local product education • showroom proof • promotions • appointments • directions
Eligible Retargeting and Follow-Up
Google / YouTube • Facebook / Instagram
Lead, Appointment, Call, Message, or Showroom Visit
The local website keeps buyers in a Michigan-specific journey, captures intent, supports product education, and creates eligible opportunities for relevant follow-up across platform-specific advertising environments.
What the Local Website Includes
- Grand Rapids showroom information, hours, directions, and contact options
- Local promotions and events
- Local inventory and floor-model opportunities
- Wet-test and appointment opportunities
- Product education and comparison content
- Customer stories
- Calls to action for local showroom engagement
Why It Matters
Every local website visit creates a stronger opportunity to educate, capture intent, and retarget interested shoppers where permitted. The local website is the bridge between digital awareness and showroom action.
Retargeting depends on visitor consent, platform matching, privacy settings, audience thresholds, tracking availability, and applicable advertising policies.
CTV Is Valuable. Cross-Device Video Makes the Strategy More Complete.
Where U.S. TV Screen Time Is Going
48.6% Streaming — May 2026 Nielsen The Gauge · Total Day, Persons 2+
YouTube on U.S. Television Screens
13.8%
YouTube accounted for 13.8% of all U.S. television viewing in May 2026—more than any other individual media distributor.
That is approximately 28% of all streaming TV viewing for the month.
YouTube's 13.8% share exceeded Netflix at 8.0%, Disney at 4.9%, and Prime Video at 4.5%.
The Viewing Mix Is Continuing to Shift
Streaming
44.8% → 48.6%
▲ +3.8 pts
YouTube
12.5% → 13.8%
▲ +1.3 pts
Cable
24.1% → 20.4%
▼ −3.7 pts
Broadcast
20.1% → 19.2%
▼ −0.9 pts
May 2025 → May 2026 | Nielsen The Gauge · Total Day, Persons 2+
From May 2025 to May 2026, streaming increased from 44.8% to 48.6% of total U.S. television viewing. YouTube increased from 12.5% to 13.8%, while cable and broadcast each represented a smaller share of total viewing.
Traditional television remains valuable for broad local awareness, and Connected TV remains valuable for targeted household reach. The shift in viewing behavior reinforces the opportunity to add cross-device YouTube and digital video, local social proof, website conversion, retargeting, and measurable showroom follow-up around the media activity already working.
Streaming now represents 48.6% of all U.S. TV viewing. Linear TV and Connected TV remain valuable, but YouTube and cross-device video extend the buyer journey from the television screen into research, local website engagement, retargeting, and showroom action.
Source: Nielsen, The Gauge: Nielsen's Total TV and Streaming Snapshot, May 2025 and May 2026; Total Day, Persons 2+. YouTube is included within the Streaming category in The Gauge. Audience targeting is subject to platform capabilities, privacy settings, consent requirements, and applicable advertising policies.
How AscendSync Strengthens the Existing Michigan Media Mix
A five-step connected system
Coordinate Promotional Timing
Align campaigns around showroom priorities, events, and local promotional windows
Create Consistent Local Creative
Build a consistent local visual language and product messaging across streaming, social, YouTube, and showroom campaigns
Drive Prospects to Michigan-Specific Conversion Paths
Direct interested audiences toward a Michigan landing page, appointment path, call, message, or showroom visit
Retarget Eligible Interested Audiences
Re-engage eligible audiences who visit Michigan pages or the local website, click campaigns, or engage within platform-specific remarketing environments—subject to platform rules, consent, and audience thresholds
Connect Activity to Lead, Showroom, and Sales Reporting
Link campaign activity, leads, traffic sources, follow-up, showroom opportunities, and sales outcomes in one Michigan reporting environment
The objective is not to duplicate current streaming or advertising. It is to increase the value of the full media mix by creating a clearer path from awareness to showroom action.
Proven Network Infrastructure, Applied Locally
Texas results demonstrate what the AscendSync system has achieved in different markets. Historical Factory Direct advertising results — April 1 through July 31, 2026.
~2.62M
Historical views and plays
~316.9K
Historical advertising clicks
22,100
YouTube subscribers
291
Published videos
4.4M
YouTube channel views
Western Michigan benefits from established content systems, campaign experience, educational assets, audience development, and measurement infrastructure—while campaigns, calls to action, local content, and reporting remain Michigan-specific.
Source — MasterSpas Lead Converter Pro, April–July 2026. MasterSpas Direct YouTube channel, August 5, 2026. Historical benchmarks are not forecasts or guarantees.
What the 90-Day Pilot Looks Like in Practice
Month 1 — Build and Launch
- Confirm access, ownership, baseline inputs, and reporting
- Optimize local website and landing-page experience
- Configure CRM, tracking, dashboard, and lead routing
- Capture initial Michigan content
- Launch local pages and first campaigns
Month 2 — Learn and Optimize
- Test creative, audience, and calls to action
- Build eligible remarketing audiences
- Review leads, calls, website activity, messages, and showroom-source data
- Coordinate new content around promotions and events
- Conduct mid-pilot review
Month 3 — Refine and Evaluate
- Continue content and campaign optimization
- Evaluate showroom activity, opportunities, close rate, and sales trends
- Identify strongest channels, audiences, and conversion paths
- Prepare 90-day scale / adjust / continue recommendation
The purpose of the pilot is to establish real Michigan performance data—not to rely on assumptions or vanity metrics.
Clear Roles: AscendSync Creates Opportunity. Michigan Closes the Sale.
AscendSync Handles Everything Listed Below
- Strategy, planning, and monthly promotional coordination
- On-site Michigan filming, professional editing, and platform formatting
- Content publishing across Facebook, Instagram, YouTube, and TikTok
- Western Michigan Facebook and Instagram page creation, management, and growth
- Comments, direct messages, and Michigan inquiries monitored and routed
- Active paid campaigns across Google, YouTube, Facebook, Instagram, and TikTok
- Local website and landing-page optimization for Michigan buyers
- CRM setup, lead capture, and routing to Michigan staff
- Walk-in source tracking and showroom traffic reporting
- Retargeting of eligible audiences across Google/YouTube and Facebook/Instagram
- Dedicated Michigan dashboard: campaign activity → leads → showroom → sales
- Monthly reporting, 75-day checkpoint, and 90-day pilot review
Michigan Team Owns
- Local promotion, event, and inventory priorities
- Optional on-camera participation (never required)
- Lead follow-up and customer conversations
- Sales process and closing
- Feedback on what is working in the market
More presence, you want more traffic. You can never send me too many people. I can talk to everybody—get them in the door, I'll do my part.
— Mike "Spanky" Peters, General Manager, MasterSpas Western Michigan
What We Need to Launch and Measure the Pilot
The information needed to establish a clean Michigan baseline, configure the system correctly, and measure the pilot against real business outcomes.
Baseline Data
April–July 2026: immediate pre-pilot business baseline | August–November 2025: seasonal comparison baseline
- Revenue and units sold
- Showroom vs. event/show sales split, if tracked
- Showroom walk-in traffic
- Leads, appointments, and inquiries, if tracked
- Close rate and average sale, if tracked
- Major marketing spend by channel, if available
- Events, promotions, or unusual market factors
Access and Ownership
- Primary Michigan point of contact
- Western Michigan-owned email address for new local assets
- Facebook/Meta, Google Business Profile, website/CMS, analytics, CRM, and reporting access
- Designated local admin, dashboard users, and technical contact
Once baseline information and access contacts are confirmed, AscendSync can begin website updates, tracking configuration, local page setup, initial production planning, CRM routing, and campaign launch preparation.
Launch the 90-Day Western Michigan Growth Pilot
Confirm the 3-month, $10,000/month all-in pilot
Confirm Michigan account ownership, primary access contacts, and local email address
Collect baseline data and confirm promotions, events, and reporting inputs
Optimize the local website and campaign landing-page experience
Schedule first Michigan production visit
Configure pages, CRM, tracking, dashboard, lead routing, and eligible retargeting
Launch first coordinated content and campaign cycle
Review monthly, conduct a 75-day planning checkpoint, and make a 90-day scale / adjust / continue decision
Western Michigan gains a professional, locally recognizable growth system of its own while benefiting from the proven campaign experience, educational assets, technology, and measurement infrastructure of the Factory Direct network.
Supporting Reference Material
The following slides contain detailed technical information, comparison tables, historical data, checklists, and platform-specific mechanics for reference during or after the conversation.
Appendix slides are not part of the main 15-slide client-facing presentation. They are available for reference, follow-up questions, and deeper review.
Full Video Platform Comparison: Linear TV vs. Connected TV vs. YouTube + Cross-Device Video
How Each Format Works in Practice
Linear TV
- Broad local awareness
- Scheduled broadcast or cable programming
- Same commercial break for viewers watching the same program
Connected TV
- Qualified household and device targeting
- Streaming content on television-connected devices
- Strong for targeted awareness on TV screens
YouTube + Cross-Device Video
- Reaches television screens, phones, tablets, and computers
- Supports education, research, website visits, eligible retargeting, and action
- Extends reach beyond TV-screen-only CTV delivery
*Audience targeting is subject to platform capabilities, privacy settings, consent requirements, and applicable advertising policies.
Linear TV, Streaming TV, Connected TV, and OTT: Detailed Explanation
Linear TV
Scheduled broadcast or cable programming. Advertisers buy a market, station, program, and daypart. Everyone watching the same commercial break generally sees the same ad. Examples: WOOD TV8 local news, FOX 17, WZZM 13/ABC, WWMT TV3/CBS.
Streaming TV
Video delivered through the internet rather than traditional antenna, cable, or satellite. It can be watched on TVs, phones, tablets, and computers. Examples: Amazon, Hulu, Paramount+, local-news streaming, YouTube on a smart TV.
Connected TV (CTV)
Streaming content watched on an internet-connected television device such as Roku, Fire TV, Apple TV, smart TV, gaming console, or similar device. Examples: Hulu on Roku, Amazon on Fire TV, YouTube on a smart TV.
Cross-Device Streaming
YouTube on phone/tablet/desktop, Hulu on mobile, Paramount+ on tablet — these reach viewers across individual devices, not just the household TV screen. Cross-device video extends reach beyond the living room and supports individual-level research, engagement, and retargeting where permitted.
OTT (Over-the-Top)
OTT refers to video content delivered over the internet, bypassing traditional cable or satellite distribution. CTV is a subset of OTT — specifically the portion watched on connected television screens. OTT also includes mobile, tablet, and desktop streaming.
Nielsen has consistently ranked YouTube as the largest individual media distributor on U.S. television screens in recent reporting. Source: Nielsen The Gauge, May 2026.
Texas Historical Results by Market
Local campaigns and blended audiences work together. Historical Factory Direct advertising results — April 1 through July 31, 2026.
Local campaigns provide market-specific calls to action while blended campaigns create scale and support broader audience development. These are Texas historical benchmarks — they are not projections or guarantees for Michigan.
Source — MasterSpas Lead Converter Pro, April–July 2026. Dashboard figures are rounded. Historical benchmarks are not forecasts or guarantees.
Existing Western Michigan Social Footprint Review
Public social-channel review conducted August 5, 2026. Directional — not a complete platform export.
Platform
Facebook only
Followers
Total Facebook audience
Avg. Reel Views
Across 10 visible Reels since April
Reactions/Post
Sampled April–May posts
Platforms
Facebook, Instagram, TikTok, YouTube
Videos/Month
2 original videos per week
Monthly Views
Monthly campaign-performance benchmark
Posts/Month
vs. 0–4 on 1 platform now
Formats/Video
Portrait, widescreen & square
Campaign reach, engagement, lead activity, website visits, and showroom opportunities tracked monthly.
Public social-channel review conducted August 5, 2026. Reel average reflects the ten currently visible Reels; sampled reaction counts are directional, not a complete platform export. Conservative planning benchmarks based on historical Texas performance, July 2026. Not projections or guarantees.
Detailed Content Production Deliverables and Formats
Western Michigan will not need to film or arrange its own content. All production is handled by AscendSync.
Our Team Travels to Michigan and Captures:
- Showroom interiors and exterior
- Hot tubs and swim spas
- Product demonstrations
- Employees and customer testimonials
- Wet tests
- Promotions and local events
- Offsite events
- Delivery and installation stories
- Seasonal Michigan footage
- All required local B-roll
What Mike's Team Will Never Need to Do:
- Hire a local videographer
- Supply B-roll footage
- Write scripts
- Edit footage
- Format videos for each platform
On-site filming, planning, direction, production, editing, formatting, copywriting, and distribution are all included in the program. Michigan staff can be involved as much or as little as desired.
Suggested Monthly Video Mix
Promotional or Event Videos
Product Education or Comparison Videos
Customer or Employee Stories
Ownership, Maintenance, or Wellness Video
Local or Community Video
Video Formats Per Concept (2–3 per video):
- Portrait — Reels, Shorts, and TikTok
- Widescreen — YouTube, websites, and presentations
- Square — feeds and advertising where appropriate
Content also supports landing pages, Google Business Profile, email, display creative, and other digital properties. The mix remains flexible based on promotions, inventory, events, and sales priorities.
Detailed Local Page Management Deliverables
What AscendSync manages across Western Michigan's local social presence
What AscendSync Manages
- Create and brand the local Instagram account
- Review and optimize the existing Facebook page
- Configure contact information, links, locations, and local calls to action
- Publish eight monthly original videos and manage the content calendar
- Coordinate organic content with paid campaigns
- Monitor comments and direct messages and route Michigan inquiries
- Maintain consistent branding and coordinate Google Business Profile and local landing-page experience
- Build and manage local page audience over time
Michigan Team Access
- Local staff retain access to publish supplemental content, photos, Stories, inventory updates, and time-sensitive information
- Staff participation is welcomed but never required for production
- AscendSync remains responsible for strategy, professional content, editing, distribution, advertising, optimization, and reporting
Channel Roles
Dedicated Western Michigan Facebook & Instagram
Local promotions, events, showroom information, community engagement, messages, inquiries, advertising, and retargeting. The local page becomes the trusted social destination behind paid campaigns.
MasterSpas Direct TikTok
Blended initially to preserve established audience learning and avoid starting from zero. Michigan-specific campaigns and calls to action can be tracked separately.
Established MasterSpas Direct YouTube
Existing subscribers, search visibility, long-form product education, Shorts, playlists, and Michigan-specific campaign tracking.
Google Business Profile
Collaborative management, local search visibility, reviews, directions, hours, promotions, and Grand Rapids-specific landing-page experience.
Detailed Campaign Management Capabilities
Content creates value when it is actively managed. AscendSync manages the connected path from content to showroom opportunity.
Managed Channels
Google Ads
Facebook & Instagram
YouTube
TikTok
Google Business Profile
Campaign Management Includes:
- Monthly strategy and promotional planning
- Geographic and audience targeting
- Campaign creation and launch
- Budget allocation and creative rotation
- Advertising copy and calls to action
- Retargeting and lookalike audiences where permitted
- Ongoing monitoring and optimization
- Landing-page coordination and lead-source tracking
- Monthly reporting and quarterly strategic reviews
- Local website and landing-page conversion-path coordination
- Website visitor audience development and eligible retargeting setup
- Cross-platform audience strategy across Google/YouTube and Meta/Facebook/Instagram
- Local page-to-website and website-to-CRM flow management
- Campaign-level performance reporting tied to lead and showroom outcomes
AscendSync does not simply deliver videos and ask the showroom to determine what happens next. We manage the connected path: local content, paid distribution, local social proof, landing pages, website engagement, eligible retargeting, lead capture, CRM visibility, and ongoing optimization toward showroom opportunities and sales outcomes.
Detailed CRM and Lead-Generation Capabilities
Michigan leads remain visible and accessible to the Michigan team
Included CRM & Lead-Generation Capabilities
- Lead capture and routing
- Direct-message monitoring
- Phone and text communication
- Automated notifications
- Follow-up tasks and appointment tracking
- Conversation history
- Showroom traffic tracking
- Lead-source attribution
- Sales activity reporting
- Speed-to-lead support
How It Works for Michigan
Michigan leads are routed to the appropriate local staff. The local sales team remains connected to the customer at every stage.
AscendSync provides the system, campaign strategy, technology, follow-up structure, and reporting visibility. The Western Michigan sales team owns the customer relationship and closes the sale.
What Gets Reported
Campaign Performance
Paid campaign reach, engagement, views, clicks, calls, messages, and form inquiries
Lead Activity
Lead volume by source, appointment requests, walk-in showroom traffic, walk-in stated source (TV, billboard, CTV, Facebook, YouTube, Google, event, referral, drive-by, other)
Sales Outcomes
Sales opportunities, closed sales, close rate, cost per lead and cost per opportunity where measurable, monthly sales and traffic trends
Cross-Platform Retargeting: Detailed Explanation, Tracking Notes, and Compliance Caveats
How the local website creates eligible retargeting opportunities across Google and Meta
Discovery on Any Platform
YouTube • Facebook • Instagram • Google • TikTok • Other eligible digital campaigns
Western Michigan Website / Landing Page
Local product education • showroom information • promotions • appointments • directions • lead capture
Platform-Specific Eligible Remarketing Audiences
Google + YouTube remarketing • Meta Facebook + Instagram remarketing
Relevant Follow-Up Messaging
Product education • local showroom content • event promotion • wet-test invitation • appointment request • current offer
Showroom Visit, Lead, Appointment, or Sale
When a prospective customer visits the Western Michigan website or campaign landing page, properly configured Google and Meta tracking can create eligible remarketing audiences within each platform. The local website is the bridge. The visitor's activity on the Western Michigan website can be observed independently by properly configured Google and Meta tracking systems. Each platform may then recognize or match the visitor within its own eligible advertising ecosystem.
How Google and Meta Tracking Works (Technical Detail)
When a visitor lands on the Western Michigan website, the Google Tag (or Google Analytics 4 tag) fires and records the visit within Google's advertising ecosystem. Separately, the Meta Pixel fires and records the visit within Meta's advertising ecosystem. These are independent tracking systems. Neither platform shares data with the other. Each platform uses its own matching logic—based on cookies, device identifiers, hashed email addresses, or other signals—to determine whether the visitor can be included in an eligible remarketing audience. If the audience meets minimum size thresholds and the visitor has not opted out, AscendSync can then serve relevant follow-up ads to that visitor within Google/YouTube or Facebook/Instagram campaigns.
Important Compliance Caveats
Visitor Consent
Retargeting depends on visitor consent and applicable privacy settings. Users who opt out of tracking cannot be included in remarketing audiences.
Platform Matching
Each platform uses its own matching logic. Not every visitor will be matched or included in a remarketing audience.
Audience Thresholds
Platforms require minimum audience sizes before remarketing campaigns can run. Small audiences may not qualify.
Privacy Settings
Browser privacy settings, ad blockers, iOS privacy features, and other user-controlled settings can limit tracking and matching.
Applicable Advertising Policies
Retargeting is subject to each platform's advertising policies, which can change. AscendSync manages campaigns in compliance with current platform requirements.
Retargeting is subject to visitor consent, platform matching, privacy settings, minimum audience thresholds, tracking availability, and applicable advertising policies. AscendSync manages campaigns in compliance with current platform requirements and applicable law.
Detailed Baseline Data Request Checklist
The information needed to establish a clean Michigan baseline before the pilot launches
1. Establish the Michigan Performance Baseline
A. Immediate Pre-Pilot Baseline
April–July 2026 totals, preferably by month
- Total sales revenue
- Total units sold
- Showroom sales versus event/show sales, if tracked
- Showroom walk-in traffic
- Leads, appointments, and inquiries, if tracked
- Close rate, if tracked
- Average sales revenue per deal, if tracked
- Marketing or advertising spend by major channel, if available
- Major promotions, events, or unusual market factors that affected performance
B. Seasonal Comparison Baseline
August–November 2025 totals, preferably by month
April–July 2026 establishes the immediate operating baseline before the pilot; August–November 2025 provides the comparable prior-year seasonal reference period.
- Total sales revenue
- Total units sold
- Showroom sales versus event/show sales, if tracked
- Showroom walk-in traffic
- Leads, appointments, and inquiries, if tracked
- Close rate, if tracked
- Average sales revenue per deal, if tracked
- Marketing or advertising spend by major channel, if available
- Major promotions, events, weather conditions, or unusual market factors that affected results
The goal is not perfect historical attribution. The goal is to create a practical benchmark for evaluating traffic, opportunity, sales volume, and marketing efficiency during the pilot.
Once baseline information and access contacts are confirmed, AscendSync can begin website updates, tracking configuration, local page setup, initial production planning, CRM routing, and campaign launch preparation.
Detailed Platform Access and Ownership Checklist
Before launch, identify the appropriate Michigan contacts and access process so the local page, website, tracking, CRM, and reporting environment can be configured without slowing down the campaign.
2. Confirm Platform Access and Local Ownership
A. Existing Asset Access
Who should AscendSync coordinate with to obtain or confirm access to:
- Existing Western Michigan Facebook Page
- Existing Meta Business Manager / Meta ad account, if applicable
- Instagram account, if one exists
- Google Business Profile
- Western Michigan website and domain
- Website hosting / CMS administrator
- Google Analytics and Google Tag Manager, if currently configured
- Google Ads account, if currently configured
- Existing CRM, lead-management, call-tracking, or showroom traffic systems
- Existing advertising reports from WRK, WOOD TV, Connected TV/streaming vendors, billboard partners, or other marketing providers where Mike wants reporting inputs included
B. New Asset Creation and Team Access
Confirm the following:
- What Western Michigan-owned email address should be used to create new local social-media, Google, CRM, and related digital assets?
- Who should be the primary owner/administrator of new Western Michigan accounts?
- Which Michigan staff members should receive administrator, editor, analyst, or lead-access permissions?
- Should Mike, Emily, and any other designated Michigan leaders receive direct dashboard access?
- Who is the primary local point of contact for promotions, event dates, inventory updates, local approvals, and lead-routing questions?
- Who is the technical contact for website access, tracking installation, DNS/domain updates, and CRM integration?
Once access is confirmed, AscendSync can begin website updates, tracking configuration, local page setup, initial production planning, CRM routing, and campaign launch preparation.